A soft, warm colour that radiates a positive and calm atmosphere - Dulux’s Colour of the Year has it all.
Why does Dulux choose a colour of the year?
We know what a big decision it can be when committing to a new colour for your home spaces - devouring the sample cards and tester pots.
If you need a helping hand along the way, the colour experts at Dulux have recently announced their Colour of the Year for 2024.
Sweet Embrace™, the name given to Dulux’s Colour of the Year, is described by their team as ‘a kind, delicate tone that brings a feeling of positivity to our lives’.
And, you’re in good hands as Dulux’s trend experts travel the world translating their insights into an annual Colour of the Year that matches the mood of the moment.
The idea behind Sweet Embrace™
“What do we need in our homes in the coming years, and how can we translate this into one color?”
The Dulux experts concluded that in today's busy and sometimes chaotic world, it is more important than ever that our homes are a special place. A place where we can truly come home and feel completely at ease. This year Dulux created Sweet Embrace™, a soft and positive pink shade, as their Color of the Year 2024.
Inspired by the softness of feathers and the serene sight of evening clouds, Sweet Embrace™ evokes a calm atmosphere, especially in rooms flooded with sunlight. For north-facing rooms, the color creates a warm glow.
Despite its pink character, the colour is subtle enough to act as a versatile base colour that blends harmoniously with other shades.
